About Us
ABOUT THE MINIS
The Minis is a modern children’s wear brand created for everyday life: the real moments, the messy ones, the calm ones, and everything in between.
Founded in Australia, The Minis was built on the belief that children’s clothing should be comfortable, timeless, and effortlessly cool, without sacrificing quality. We design elevated essentials that move with your child, wear well over time, and feel as good as they look.
Our collections focus on neutral tones, premium fabrics, and relaxed silhouettes, allowing pieces to be mixed, matched, and handed down. Every design is intentional – from the weight of the fabric to the fit because we believe children deserve clothing that supports play, rest, and expression.
The Minis isn’t about trends.
It’s about style that lasts, pieces you reach for every day, and clothes that feel like home.
OUR STORY
The Minis started from a very personal place – motherhood.
When I became a mum, I struggled to find children’s clothing that balanced comfort, quality, and style. Everything felt either overly trendy, impractical, or lacking in durability. I wanted pieces that felt elevated yet effortless – clothes I didn’t have to overthink, that my children could truly live in.
So in 2022, I decided to create what I couldn’t find.
What began as a small idea quickly grew into a brand rooted in family, functionality, and intentional design. Each collection is inspired by everyday moments – playground afternoons, coffee runs, travel days, slow mornings at home. Real life with kids.
As a mother building this brand alongside raising my children, every design choice matters. I think about how a piece feels on their skin, how it washes, how it wears, and how it fits into a busy family lifestyle.
THE VISION
The vision for The Minis is simple yet powerful: to create a globally recognised children’s brand that blends comfort-driven design with a refined, modern aesthetic.
As The Minis expands from Australia into new markets, including the Middle East, the heart of the brand remains the same – thoughtful essentials for modern families, designed with purpose and integrity.
This is more than clothing.
It’s a reflection of parenthood, movement, growth, and the beauty of everyday life.
Welcome to The Minis.